Ever since Howdy Doody showed up in the 1950’s, PR and marketing folks have wanted to know how many people are watching a particular TV show. This sets advertising rates, actor salaries, and a million other things. Most of this is based on the Nielsen ratings, which is possibly the most laughable measurement tool in the history of everything. Nielsen selects a certain amount of people to wire a box to their TV that sends data OVER A PHONE LINE or to keep a journal about what they’ve been watching. Seriously. Starting to understand why CBS cleans up in the ratings? They target older demographics since older demographics are the ones most likely to use a systems like Nielsen. Enter Viggle. Continue reading
If social media has taught us anything, it’s that describing platforms and apps as being ‘of the moment’ and ‘the next big thing’ are as common as having a Facebook profile. While I am typically intrigued to hear about the new and better that lay around the corner, my threshold for the teasing and waiting are minimal at best. Consequently, the announcement of Twitter’s Anywhere left me looking everywhere on the web for details that were to be found nowhere.
A succinct post on Twitter’s blog offered minimal insight. Focused heavily on the conceptual aspects of the new open platform and walking readers through the rationale behind it, I was craving the when (not just a ‘mid April,’ but a March 27th at 10:01:35a.m. EST level of detail) and wanting the answer to be ‘now.’ Continue reading
As someone who’s been using Foursquare since it was in its ghetto/doesn’t always function/impossible for you to add a new location phase, I’ve found it very entertaining to watch this platform grow. As it becomes increasingly accessible, more and more people have started to use it (especially since the Blackberry app came onto the scene!).
For me, the defining moment of when Foursquare had become “acceptable” was when my boyfriend started to use it after months of making fun of me for insisting on telling the world where I was. I never thought that moment would come! Besides its growing popularity, I’ve also noticed an increase in discussions surrounding its purpose and the proper way to use it. In fact, TJ wrote a post about her foray into Foursquare just last week. This is to be expected for any new medium, just as we saw with Twitter before. Continue reading