PRBreakfastClub

We’ve all been there. The first few days of new jobs are always troublesome, finding out who you want to talk to, who you can click with, who you want to make your new happy hour buddy, etc. Every job has their characters among the employees from the cool kids, the slackers, the hard workers/overachievers, and the toxic coworkers.

What is the Toxic Coworker? The worst coworker of them all. They may be amazing and fun, and even your best friend, but at they end of the day, they are the venom that flows through your skin slowly killing you…day by day, hour by hour. The toxic coworker is the person that just slowly complains and complains about the  job. They tell you all the bad things about work, even if you have no complaints and are happy go lucky about it! Read the rest of this entry »

There's a needle in there somewhere

A few days ago a minor firestorm brewed over the importance of your (whether that’s you, your brand, your company, etc.) follower count over at Kate’s post. Everyone providing commentary had valuable input (in my opinion) and certainly each has a different goal, or at the very least different way of approaching the issue. One even found great pleasure at the hypothetical situation that an account would have more followers outside its target audience than inside of it because then at least there’d be confirmation you (or the account) was in-fact doing something right.

All of these conversations centered on how many followers the account itself has. There is another factor to consider in this formula to determine reach — How many people are your followers following? Yes, I’m serious.  We’re talking TweetDilution people. Read the rest of this entry »