Archive for June 14, 2010
Selling Ourselves Short with Social Media
One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not always sexy. So it is funny to me, that we sell ourselves short when it comes to social media.
How many times have you said/heard “Social media is easy” or “It’s not rocket science?”
If you are like me, you don’t have enough fingers and toes to count. These phrases and similar ones that we commonly state belittle the work that we do in social media. Read the rest of this entry »
Tradeshow Aftermath: What Not to Do
Having spent last Thursday at a Business Expo, it has become evident that the days of building personal relationships have come to pass. It seems as though people have become so intently focused on generating business transactions, that they have overlooked the importance of building and sustaining individual relationships. The importance of the ‘Hi X,’ the ‘I enjoyed meeting you at the breakfast/luncheon/booth/event.’ While it may seem inconsequential, something as simple as a personalized salutation can mean the difference between ending up in the junk mail folder and converting a prospect into both a client and lead agent. Read the rest of this entry »
