Tag Archives: follow-up

The Importance of Follow Up in PR

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A peculiar thing happened to me last week. Something that caught me off guard and made me wonder if the majority of us truly understand the value that people place on following up.

by Svadilfari

I attended a career fair on behalf of my employer to collect resumes and meet prospective job candidates who were seeking employment. At the end of the day I had in-depth conversations with about 35 potential candidates (some of whom were working and others who were currently unemployed) and handed my business card to each one noting that our company vigorously participated in social media and I was the point of contact for follow up. Following the conversations, every single one of the candidates firmly shook my hand, looked me in the eye and said they were very interested in working for my company. Nearly a week later, I have received follow up messages from exactly two of the candidates via email. Two. Continue reading

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Tradeshow Aftermath: What Not to Do

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Businesswoman standing with arms crossedHaving spent last Thursday at a Business Expo, it has become evident that the days of building personal relationships have come to pass.  It seems as though people have become so intently focused on generating business transactions, that they have overlooked the importance of building and sustaining individual relationships.  The importance of the ‘Hi X,’ the ‘I enjoyed meeting you at the breakfast/luncheon/booth/event.’  While it may seem inconsequential, something as simple as a personalized salutation can mean the difference between ending up in the junk mail folder and converting a prospect into both a client and lead agent. Continue reading

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