Tag Archives: networks

The Importance of Follow Up in PR

Bookmark and Share

A peculiar thing happened to me last week. Something that caught me off guard and made me wonder if the majority of us truly understand the value that people place on following up.

by Svadilfari

I attended a career fair on behalf of my employer to collect resumes and meet prospective job candidates who were seeking employment. At the end of the day I had in-depth conversations with about 35 potential candidates (some of whom were working and others who were currently unemployed) and handed my business card to each one noting that our company vigorously participated in social media and I was the point of contact for follow up. Following the conversations, every single one of the candidates firmly shook my hand, looked me in the eye and said they were very interested in working for my company. Nearly a week later, I have received follow up messages from exactly two of the candidates via email. Two. Continue reading

Bookmark and Share