I don’t watch much TV, and when I do it’s usually programs I have recorded so I can skip the commercials, but the other day I saw a commercial that caught my eye and got me thinking about PR.

The commercial depicted a couple approaching their local bank in an attempt to walk in and talk to a live person only to be stopped at the front door by a bank employee to let them know that if they were looking to perform a transaction, the ATM machine was just down the block.  Pressing on, they reiterate their intention is simply to speak with a live person when another bank employee comes out and states, “Is there a problem here?”

Frustrated, the couple walks away as the voiceover reminds the viewer that in a world of impersonal banking largely done online, their bank is always open and live people are available to talk to you at any time. Continue reading →