Public relations, like many things in life, is 90 percent perspiration and 10 percent inspiration. Many people have a misconception of what we do (even our family). Writing is something that is a part of a PR pro’s daily hourly duty. PR isn’t about rubbing elbows with celebrities and throwing extravagant parties for clients. But, I’m speaking to the choir on this.

Any PR pro knows the importance of honing their writing skills. It’s a must. If we didn’t, we wouldn’t be anywhere in the PR world. Not only do we have to craft the perfect pitch for media, we have to write compelling press releases and blog posts people find interesting.  Continue reading →