In the coming and recently passed days we’ve seen a lot of different PR firms sending out stories and reports about remembering 9/11. While this type of report is fortunately a rarity, there will always be those few days where everyone stops to think about a devastation that happened to our nation. Along with 9/11 we remember Hurricane Katrina, Columbine, and the shootings at Virginia Tech among others. It is the job of the press to be sure that not only are these historic days not forgotten, but that they are remembered with the right amount of respect and nationalism. With that said, this is virtually the only thing the press needs to be doing during these tough times.

Although it may seem obvious, PR agencies still continue to make rookie mistakes when it comes to expressing their sorrow for the lives lost because of these tragedies. Whether you need a refresher on the basics or you are, in fact, a PR rookie, consider some of these necessities. Continue reading →