Daily Archives: September 16, 2011

Lazy Marketers and Faux Measurers Make Us All Better

Hear me out. The other day, Jay Baer wrote a blog post that made my blood boil. Absolutely boil. I’m sure my eyes bugged out at my desk, and I think I may have cursed a few times while reading it.

But you know what? It made me think. Hard.  As did the comments, so read the conversation when you can.

While I get frustrated with tools like Klout claiming to be standard measure or metrics, what really frustrates me about these tools is they help lazy marketers be lazy. These tools builders know that busy marketers and other professionals using social media are looking for one-stop solutions, so they attempt to provide one. And once that tool is out there, there’s no stopping anyone from using it as they want, even if it seems ridiculous to most of us.Read the rest of this entry