We at PRBC, and many others have discussed the use of QR codes in marketing programs. It’s likely, as a SM/PR/Marketing community we’ve not only beaten a dead horse, but a dead & buried horse and made the likes of the ASPCA scratch their heads.
So, upon sitting down at a local establishment recently I was somewhat jazzed seeing this display on their table tents.
Good call to action, good incentive (I like saving 15% and getting “all sorts of special deals”), etc. A quick scan, signup and I’d be done.
It was well placed – I had plenty of time throughout the meal to scan and finish the conversion (have you ever tried to scan a QR code while driving by at 35-70 miles per hour?), etc. They even had WiFi at the venue (though no password to be found, but reception was good, so no bother).
I scanned, awaited the form and got…
“We are experiencing technical difficulties and apologize for any inconvenience.”
I tried again a few minutes later…same result.
At this point (as a consumer), I was done – the odds I’d remember to retry the URL (assuming my QR scanner kept it) was minimal (I’m sure there are stats out there, but needless to say: out of sight – out of mind).
I happened to check 2 days later (as a marketer, not consumer)…
* sigh *