Monthly Archives: February 2013

There’s at Least Two Sides to a Story

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what willRead the rest of this entry

Want to Upset a Reporter? Call to ‘Follow Up’ on Your Email

Journalists, as a group, have a lot of pet peeves: sources who want to go off the record for no good reason, overly literal editors, the Oxford comma. But the biggest complaint? Getting calls from flacks who want to make sure that their email arrived. We live in 2013: the email always arrives. Jeffrey Young,Read the rest of this entry

Dunbar’s Number, Your Brain and Why Scaling Media Relations is a Bad Idea

Public relations today faces a vexing problem: our brains aren’t big enough to keep up with the promise of the technology that we now have available to us. Now, I don’t mean to cast aspersions on my peers, the reality is that, regardless of industry, no one has a brain big enough to deal with the increasingRead the rest of this entry