Category Archives: Richard Spiegel

Passion + Community = Success

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Marketing and PR continues to become more complex as there are more and more accessible methods for consumers interact with brands and with each other.  Making sense of all the possibilities is a daunting task. Everyone is familiar with the basics like Facebook and Twitter—but what else is there?  While Facebook and Twitter are regarded as engagement tools, the clutter of many-to-many conversations does diminish a campaign’s impact and effectiveness.  This is precisely where crowdsourcing can fit in as a way to cut through the noise and build meaningful connections with your consumers or community.

Crowdsourcing, or co-creation, is a fun and engaging marketing and PR tool to get a community of participants activated and engaged leading up to an event or as part of a campaign. Building a campaign around crowdsourcing can be a quick and easy way to mix things up and get people talking with little or no cost. Continue reading

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