Tag Archives: brand reputation

The Paula Deen Case – A Lesson in PR Transparency

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Last week, Paula Deen – the Southern Belle cook with the penchant for deep fried delights – announced that she has Type 2 diabetes. Although a tragic medical condition for anyone, what’s unusual about this case is that she waited three years after her initial diagnosis to reveal that she was inflicted with the disease, which is often associated with a diet high in fat, very similar to the recipes and decadent culinary delights that she is known for. What’s even more curious about this situation is the synchronized announcement following Deen’s diabetes revelation that she has also signed a deal to promote a diabetes medication. An article last week in AdAge about this story adroitly pointed out that:

“It’s the kind of thing that gives our industry (marketing/PR) a black eye – the reputation that we’ll do anything, sell anything for money. Continue reading

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Lady Gaga As a Brand

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lady-gaga-paris-hilton1If you know me at all (follow me on Twitter, read my Tumblr blog, etc.), you know that I am unhealthily obsessed with Lady Gaga.  And if you live on the Planet Earth, then you know who the fabulous Gaga is.  Lately, as I’ve been talking to people about her, I’ve heard the same thing over and over- “I really don’t want to like her, but I just can’t help it!”.  This really struck me as interesting because I don’t think I’ve ever heard that about any other artist, past or present.  I decided that I wanted to explore her marketing, personal branding, and public image strategy to see why everyone is falling for Gaga.  And I promised #prbc that this post would be based on real examples, and not just an expression of my sheer infatuation (ok, ok, ok).  Oh why do we all love Lady Gaga so much? Continue reading

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