Tag Archives: copy

Your Copy Sucks: You Don’t Even Know What “Edit” Means

type writer keyPlease consider this a gentle nudge in the direction of proper usage. I am not angry with you, dear thing. Almost everyone makes the same mistake time and time again. But for your elucidation:

Editing is not the same thing as copyediting.

When you talk about making sure all the commas are in the right place? That’s copyediting. When you think about taking a red pen to a piece of writing? You’re probably thinking of copyediting. It’s something wholly different than editing-editing, and you should probably know the difference.

Read the rest of this entry

Your Copy Sucks: your words will go down in history

Here’s a bold statement that I’m sure I’ll be forced to prove somewhere around the end of this post: the things we write when we flack, market, and rep products can change the course of history. I’ll let that stew in your brain-soup for just a moment while I take what must seem like aRead the rest of this entryRead the rest of this entry