Tag Archives: make history

Your Copy Sucks: your words will go down in history

Here’s a bold statement that I’m sure I’ll be forced to prove somewhere around the end of this post: the things we write when we flack, market, and rep products can change the course of history.

I’ll let that stew in your brain-soup for just a moment while I take what must seem like a sharp right turn in this argument.

I want you to think about makeup, and what makeup is all about. I’m not anti-makeup. I wear it just like any other businesswoman does. Without foundation, powder, eyeliner, eye shadow, lip liner, lipstick, mascara, and eyebrow pencils, our faces do not look very pretty. We have blemishes and freckles and age spots and wrinkles. We have sallow eyes and pale lips and bushy eyebrows and ingrown hairs.

Without makeup, we are ugly. Makeup makes up for these deficiencies.

Read the rest of this entry