You’re probably aware that the content you post on your business or brand’s Facebook page is a critical part of your Facebook marketing strategy. But if you’re curious as to the type of content that drives the most engagement, wonder no more. New research released by Facebook this week shows that brand-related content results in the most engagement—both organically and through promotions like Facebook ads and sponsored stories. Continue reading
Unless you live under a rock, you’re aware that Facebook’s Timeline for Pages is here. I’m not sure if the announcement was met by a collective cheer or one big groan, but one thing’s for sure: the brand experience on Facebook is about to change in a big way.
Timeline offers a number of advantages compared to traditional pages, one being the layout’s visual appeal. TechCrunch’s How to Use Timeline coverage is a terrific overview and I love how they’ve captured the visual nature of the new pages. Like the personal timelines that many of us have been using since they rolled out, brands can now choose a cover photo that offers a lot more visual real estate. The interface looks cleaner and infinitely more compelling, and creates an opportunity for brands to tell their stories in a way that’s heretofore not been afforded. And when you think about it, isn’t that the goal of a site like Facebook or any social media channel—brand storytelling? If that’s not your goal, it should be. Continue reading