Tag Archives: Oscars

Caveat Twittor

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Earlier in his career, William Murray, my boss at PRSA, spent 20 years working under Jack Valenti as the COO of the Motion Picture Association of America. Along the way, he learned a little bit about what goes into the production of the Academy Awards, and he always has entertaining stories to share.

(Full disclosure: Keith Trivitt, a founding PRBC blogger, also works for PRSA.)

So Bill was a bit puzzled when I asked if he had seen the Tweet sent on Oscar night by Richard Robbins, AT&T’s director of social innovation. In it, Robbins suggested that the producers of live broadcasts put contingency plans in place for making mid-production changes when the social media buzz turns ugly, as it did in the case of this year’s Oscars.

“Say that again,” Bill asked. “He suggested what?” Continue reading

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