Tag Archives: Arthur Yann

Caveat Twittor

Earlier in his career, William Murray, my boss at PRSA, spent 20 years working under Jack Valenti as the COO of the Motion Picture Association of America. Along the way, he learned a little bit about what goes into the production of the Academy Awards, and he always has entertaining stories to share.

(Full disclosure: Keith Trivitt, a founding PRBC blogger, also works for PRSA.)

So Bill was a bit puzzled when I asked if he had seen the Tweet sent on Oscar night by Richard Robbins, AT&T’s director of social innovation. In it, Robbins suggested that the producers of live broadcasts put contingency plans in place for making mid-production changes when the social media buzz turns ugly, as it did in the case of this year’s Oscars.

“Say that again,” Bill asked. “He suggested what?”Read the rest of this entry

A Chat with PRSA’s Arthur Yann, APR – Part 2

Recently, we featured part one of our two-part interview with Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA). This week, we wrap up the interview with Arthur’s thoughts on why PR has gotten a bit of a bad reputation in recent years, the Society’s Business Case forRead the rest of this entryRead the rest of this entry