Tag Archives: PRBreakfastClub

Gone (Ice) Fishin’

Bookmark and Share

Dearest readers –

Thank you for making our lil blog a part of your daily reading.  We wouldn’t be here (for better or worse ;) ) without your loyal attention, blog post proposals, submissions, tweets, Facebook shares, and so forth and so on.

But, it’s that time of year – EOY reports, holiday parties, travel … so we’re taking our winter vacation.  We’ll probably pop back in for any major breaking PR snafus or other news, but until our return in the first week of January, take a peek at our top ten posts of 2011 (presented in alpha order below ;) ) to see if there were any gems you missed.

Happy New Year,

~N Continue reading

Bookmark and Share

A Chat with PRSA’s Arthur Yann, APR – Part 2

Bookmark and Share

USA, California, Los AngelesRecently, we featured part one of our two-part interview with Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA). This week, we wrap up the interview with Arthur’s thoughts on why PR has gotten a bit of a bad reputation in recent years, the Society’s Business Case for Public Relations initiative and other topics.

Keith Trivitt: We addressed one of my biggest beefs with the PR business, the bashing the industry often takes from outsiders, in a recent PRBreakfastClub post. You weighed in with some great insight in the comments. Can you give us a bit more color into that? What’s PRSA’s stance on why PR has gotten a bit of a bad reputation in recent years, and how can the organization help professionals overcome this?

Arthur Yann: I can think of several reasons why the industry does not enjoy the reputation it deserves.

It starts with Continue reading

Bookmark and Share