I’ve wanted to tackle the subject of social media and profanity for a bit now, especially when I read this post about the persuasive power of swearing. When you are communicating in an open platform such as Twitter and you are a representative of your company, when is it okay to swear…or is it ever?
As the post and a book that I will be reviewing next week (hint) both demonstrate is that there are indeed positives to using expletives from time to time. For example, light swearing can show your passion for a particular subject and draws in your audience to pay attention. You might also find yourself in an argument and have to use stronger wording to express your point of view.
In person, I’m unfazed by people that swear up a storm. However, when I see someone send out a tweet using a naughty word, my eyebrow raises a little. Not because I’m offended but I wonder if that person just turned off his/her audience. It seems that the more we tweet and update our Facebook statuses and develop deeper personal connections, the result is that we have the tendency to act more casual. Continue reading