One of the common complaints and fears right now in Social Media is that it is essentially a giant bubble.  As with any bubble, if it gets too big or hovers too long, it is bound to burst.  This can be scary for those of us who have deeply embraced this shift, for many who have created businesses centered around it and for plenty of people who are continually writing about it.  What is concerning to some of us in the social sphere is that more and more it feels as if there are two camps.  Those who drink the kool-aid, who own a Daring Fireball t-shirt and believe in the power of a social web beside others who believe this is either all a passing trend or is simply a nonsensical waste of time.

This lack of a middle ground has its pluses and minuses.  On the upside, the devout talk about the subject with such passion and reverence that they often drag new converts into the bubble.  By connecting, sharing, championing and creating a tremendous amount of content, they help to create new advocates.   Continue reading →