Choosing a profession is one of those things in life that everyone does, some taking longer than others, for one reason or another. The journey from point A to B is what makes us stand out from every other mammal standing in line at the coffee shop. Most PR folks I’ve spoken with have jumped into the field after college or transferred from a marketing or journalistic role. I took a different route and fell into the field during my sophomore year in college.
That year I landed a spot as a marketing intern with the Jersey Devils. Next, I interviewed with the New York Knicks, where the hiring manager let me know that I was a great communicator and that the skill would be wasted in marketing. Continue reading →
It’s a bird; it’s a plane, it’s Michael Schaffer for this week’s coffee talk. This non-coffee drinker (gasp) was a former DJ that uses music to “pump up the volume” for his day. He’s a savy PR/ Social Media professional working in the entertainment/sports world as social media director for Brotman-Winter-Fried Communications. To get through his crazy days Mike turns to songs from Glee, the Cupid Shuffle, Ingraham Hill and the Beastie Boys for motivation. Not one to name drop, he did admit to losing his cool when he met Jaleel White, who played Steve Urkel. Also be sure to check out Mike’s blog: The Buzz.
And so I give you, Mike Schaffer, shedding light on the sports and entertainment world of PR. Continue reading →
