Tag Archives: the situation

Abercrombie’s Latest Move – Bad PR or Calculated Branding Campaign?

Being the news aficionado’s that we PR Pros are, by now I’m sure that you caught the news that Abercrombie & Fitch coincided a release about their fiscal 2nd quarter earnings increasing 64% with a not so subtle side note that they have offered money to Mike “The Situation” Sorrentino from MTV’s “Jersey Shore” toRead the rest of this entry