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Yes. Yes, you.
I think we can all understand there is a certain element of me to social ME-dia. There is also the ME generation. Hi! Member 1,276,024 of the ME Generation reporting for duty. PR, Marketing and Ad folks have caught on and are milking this self-centeredness like nobody’s business. And I in no way claim myself an expert in this arena and am aware this sort of targeting has been happening for quite some time. But go with me here…
Picture me sitting on my living room couch. I’m watching The City (self-absorbent television unto itself) and on comes a commercial for Yoostar, “the next wave in social entertainment — an immersive, incredibly fun experience that brings together the movies and TV you love with personal video creation, online sharing and social networking.” Never mind your horrid acting skills, YOU can star in TV shows and movies alongside your favorite actors and send this Academy Award-worthy performance to friends, family, heck – perfect strangers!
Don’t forget the new Yahoo! campaign. “The Web the way YOU want it. It’s YOU!” Me? Yes, you.
Ah, yes, and there is the HTC Hero. Their ad says it all: “You don’t need to get a phone. You need a phone that gets you.”
You, you, you. Me, me, me. It’s all about us…well, rather me, people. And it seems the population at large revels in such attention. More of the same ‘everyone is special’ mantra we’ve been taught – just dispensed from corporate brands rather than mom and dad. Something to consider next time you see a “me-centered” ad or promotion. What do YOU think?