A Prayer to the PR Gods

A daily thought to be said each and every day for PR pros.

Almighty gods of PR,
May my day today be a success, with happiness and joy;
Let my pitches be newsworthy and perfect, being loved by all;
Help me create that amazing stunt, that will make someone go WOW;
Please photograph Beyonce with my product, with the label facing out;
Almighty gods of PR,
May my day stay on target, and promise me some lunch;
Let my server make it all day, without shutting down;
Help me double check my subject lines, spell check doesn’t work;
Please cut back on the hate mail today, sometimes it hurts my feelings;
Almighty gods of PR,
May my day go by smoothly, regardless of what comes up;
Let my segments go unbothered, breaking news isn’t that important;
Help my clients just understand, and get it without a fuss;
Please have the Wall Street Journal* call me back today, because I was so nice.
Amen
*designates a fill in the blank 😉

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