All posts by Clay Zeigler

Lead Writing and The ‘Hey, Mike’ Rule


The hardest part of any writing assignment is the first part. That first sentence is where most writers struggle, whether it’s a news release or a news story, a memo to a client or a note to the boss. It’s the first thing out of your mouth; and it has to be good. It’s also where people will lose interest if you fail to grab their attention. So, what do you do? Continue reading