All posts by Clay Zeigler

Lead Writing and The ‘Hey, Mike’ Rule

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The hardest part of any writing assignment is the first part. That first sentence is where most writers struggle, whether it’s a news release or a news story, a memo to a client or a note to the boss. It’s the first thing out of your mouth; and it has to be good. It’s also where people will lose interest if you fail to grab their attention. So, what do you do? Continue reading