In today’s social world, it’s seems easy to just jump in to social networks on a whim. But it’s important to remember, all social media efforts should map back to your company’s business objectives in order to be successful – just as we do in PR.
A brand shouldn’t create a Facebook presence simply because it wants to be on Facebook.
Your social media and PR strategies alike should map to a broader goal, whether it’s increasing brand awareness for your company, products or service; building web traffic; or whatever other goals you may have. Also similar to PR, if social media engagement is not tackled with a plan, it can have an adverse affect. So how do you best ensure a positive outcome of your social media efforts?
Here are five tips for social media, which as you’ll see are very much the same rules for traditional PR. Continue reading