All posts by Mike Schaffer

Branded Content – The Love Child of PR, Advertising and Direct Marketing

Woman with newspaperImagine you are an editor of a newspaper.  You’ve got limited resources.  Not enough staff, out-of-date computers, maybe even labor problems, too.  You check your e-mail one deadline morning and see a ready-made article about Product SuperAwesome prewritten from your favorite PR pro (wink wink)!  With your publisher breathing down your neck, 30 minutes until the final edition goes to print and a gaping space in your publication, you slap the article about Product SuperAwesome’s industry into your paper and everyone is happy. Continue reading

The Intrigue of Sports Villainy

Mug shot of man in drag with blue wig and feather boaWe love our sports heroes. Oh, do we LOVE our sports heroes! Babe Ruth, Joe Montana, Magic Johnson, Roger Federer, Mia Hamm, Cal Ripken, LeBron James, Peyton Manning – the “good guys” of sports are beloved by fans and marketers alike.

These stars win championships (or compete for them every year), donate money, work in the community, sponsor brands – they do everything heroes should do.

Heck, Drew Brees has helped rebuild New Orleans after Hurricane Katrina with time, effort and money – and just last night brought the Super Bowl trophy to his adopted hometown. It didn’t complete the economic and social recovery, but it gave the city something wonderful to rally around.

But you know what? Continue reading