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Branded Content – The Love Child of PR, Advertising and Direct Marketing

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Woman with newspaperImagine you are an editor of a newspaper.  You’ve got limited resources.  Not enough staff, out-of-date computers, maybe even labor problems, too.  You check your e-mail one deadline morning and see a ready-made article about Product SuperAwesome prewritten from your favorite PR pro (wink wink)!  With your publisher breathing down your neck, 30 minutes until the final edition goes to print and a gaping space in your publication, you slap the article about Product SuperAwesome’s industry into your paper and everyone is happy. Continue reading