All posts by Sriganesh Raman

The Fall of Advertising & PR, And Rise of Social Media

Times Square at NightCliched!

As it was when people used to say The Fall of Advertising & The Rise of PR I remember, when I was doing my MBA, the advertising lecturer had mentioned that the advertising industry in India was worth INR 8000 Cr, that was 1999. Today, after the emergence of PR as another communication tool and predictions of its imminent death, the ad industry is supposed to be worth INR 40000 Cr! Quite the fall, eh? Continue reading