Category Archives: Georgina Dunkley

5 Steps to Avert a Crisis Before it Goes Social

Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /homepages/0/d104357061/htdocs/prbc/wp-content/plugins/ultimate_ga.php on line 524

/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close

viagra dosage tags”,
enterURL: “Enter the URL”,
enterImageURL: “Enter the URL of the image”,
enterImageDescription: “Enter a description of the image”,
fullscreen: “fullscreen”,
toggleFullscreen: “Toggle fullscreen mode”
/* ]]> */


Crisis direct mail; Box © by robhowells87

Historically when a company encountered a crisis which was likely to hit the news headlines, brands and their PR agencies were contacted by the media and asked for a comment or interview. Fast forward to today’s ever-evolving social media landscape and the potential of a negative story going global in seconds is more than likely. So how do we handle the crisis to keep news stories, Facebook posts and Tweets to a minimum? Continue reading