“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
How does this relate to public relations? Well, if you aren’t monitoring and measuring the World Wide Web, does that mean people aren’t talking about you?
One of the most difficult parts of PR is that you cannot control what others say about you and your clients. If what they are saying is good, well then by all means, let them sing your praises from the rooftops! If what they are saying is bad, what can you do? And how can you do anything if you don’t even know it’s out there?
But how exactly can you measure something as vast as the Internet? Continue reading