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Creativity need not be intricate design on the inside of a gum wrapper or hurling a bucket of paint against your ex-girlfriend’s family photos. You don’t have to age bread and – I don’t know – build the Brooklyn Bridge out of it.
The ‘C’ word is about improving an existing process or creating a new, more desirable one altogether. It’s wondering, “Isn’t there a quicker, more efficient way of doing this?” Or, “How can I get people that use X to switch to Y?” Most of have these thoughts pretty regularly, but rarely do we sit down and really try to answer them. Creativity, then, is as much about thinking about the “what” of an idea as it is about the “how,” or how you can take it out of the clouds and turn it into something tangible. Continue reading