Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results.
And before I begin, I’ll say that this post was prompted because I got a very nice email today from someone reaching out on behalf of their client, a very big one, asking about opportunities to connect when we write on topics specific to their client. I’m being intentionally vague here because I believe this person isn’t incompetent, they just don’t know any better. And that? That’s the PR agency’s fault. Continue reading