Tag Archives: assistant

Dear Flack: How to be a great assistant


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Everyday People 2For the most part, everybody starts their illustrious PR career at the bottom. Whether it’s mailings, coffee runs, or dreaded clip reports, it’s more than likely that at one time or another you’ll have to participate in the art of assisting and/or interning.

Believe it or not, being a great assistant is an art form. Some assistants are masterpieces, while others are head-scratching experiments gone awry.

Look, we all know starting from the ground up can be both frustrating and challenging. You are working hard for hardly any money.  However, if you want to climb up the corporate ladder, you have to put in the time and effort to be successful. Continue reading