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People say the dumbest things. At Spaeth Communications we call them (the comments, not the people) BIMBOs — although more often than not the two go hand in hand.
One of the first lessons we teach our clients at Spaeth is to not repeat and deny a negative word or phrase because the listener filters out the denial and hears the exact opposite of what the speaker’s intent.
The category (created by firm founder Merrie Spaeth) was named for a woman, who after getting caught in a tryst with a high-profile married man, announced to the world, “I am not a Bimbo,” causing the public to believe that she actually was. Continue reading