I recently finished reading Eric Harr’s energetic new book, “The Real Truth About Social Media: Confessions of a Social Media CEO.” The book details how the social media revolution has permanently changed the dynamic of modern communications and the theories behind why businesses should embrace the shift to help modernize their strategies and tactics to match the shifting tide of customer culture.

I found it to be an excellent summary of the core social media ideals that businesses should understand and adopt to help their transition into a communications era that is widely considered essential to thrive in for business. The book is mainly geared towards skeptics, naysayers and those reluctant to try social media, help them understand just how important the platform is to leverage and how it simply can’t be classified as a “passing phase.” Continue reading →