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The BOLO conference was held at the totally hip and retro Hotel Valley Ho in Scottsdale, Arizona with its beautiful saltwater swimming pool and cabana boys (and girls) delivering umbrella drinks. Two days packed with speakers and case studies, a poolside cocktail reception and a rooftop farewell dinner were included in the conference fee.
BOLO stands for “Be on the Lookout” for new social media marketing techniques, strategies and tactics. Bret Giles of Agencyside in Phoenix is the founder and key organizer of this annual event. Scott Stratten, author of “Unmarketing,” opened the conference with the keynote address. He discussed about how employees of companies and corporations are the embodiment of the brand. That moment of truth, when one representative of a huge corporation can turn a bad experience into a great one, is the whole premise of “unmarketing.” Instead of thinking of ourselves as marketers, he wants us to focus on delivering great experiences to our customers, whether it’s in person or in online engagement. Continue reading