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From time to time, in the British Guardian media section there is a tongue-in-cheek ‘Quick Draw McGraw’ award for the PR pro who mails out a press release the fastest after a big on-diary news event ended. Reading one particular sarcastic award recently it was a good reminder to PR of how bad a so-called ‘Quick Draw’ press release can look.
I get that on-diary news is a nice and easy way to bag a few points for the client. A Presidential address, the latest figures from the Fed, annual surveys – everyone knows they are coming, they are usually packed with news and why not get your client’s point of view over to the right target audience? Continue reading