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Catching up on reading last night, I saw this article in MarketingLand about a study done on the new Facebook timeline. The use of rich media in Facebook content strategy is paying off – even at the early stages.
While admittedly, a study that involves only 15 participants immediately invites skepticism, nonetheless, the results of the SimplyMeasured early adopter study weren’t surprising. Facebook engagement per post after integration of Timeline for the brands in the study was up on average 46%. Continue reading