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Selling Ourselves Short with Social Media


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Hands countingOne of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. We build stories and buzz around products that are not always sexy. So it is funny to me, that we sell ourselves short when it comes to social media.

How many times have you said/heard “Social media is easy” or “It’s not rocket science?”

If you are like me, you don’t have enough fingers and toes to count. These phrases and similar ones that we commonly state belittle the work that we do in social media. Continue reading