Recently I had the opportunity to attend a local event sponsored by LaBreche and Twin Cities Business named: Reputations. The keynote? None other than Chris Brogan. The event also featured a solid panel of communicators and leaders from local agencies and organizations like Best Buy and Select Comfort (disclaimer: client).

Leading up to the event, I was both excited and skeptical. Excited to hear how a major brand like Best Buy manages its reputation online. Skeptical because I have heard the same song and dance a few too many times now.

Unfortunately, like a number of other folks at the event, I left a little disappointed. Continue reading →