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It might come as a little bit of a surprise that my debut post for PRBC is a Q & A with an up and coming news reporter for the local Fox affiliate in Austin. In my 13 years of working in PR, I’ve always been one to share knowledge with colleagues especially those who are new to the field.
Enter Good Day Austin reporter/anchor Lauren Petrowski who was kind enough to indulge me when I asked her to answer a few questions for PRBC. Lauren was very candid with her replies. Since most of us work with the media on a daily basis, I think it is important to actually get to know who some of these folks are. I hope her answers would help some, if not many of us, who pitch the media. Continue reading