What time should we be posting our content? What messages are resonating best with our audience? Is there a day of the week where our content performs best? How do we truly optimize our content on Facebook or Twitter? What kind of content generates the most clicks or interactions? How long does it take before we receive interactions after publishing a piece of content?

If you are managing your brand’s social media presence or working for an agency on behalf of a brand, you’ve no doubt heard these questions from your boss. All of those questions are things we’ve helped to solve in traditional marketing and PR for years, but the question of how we “scientifically” optimize our content in social is relatively new.  Continue reading →