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If you go with the view that Ivy Lee created the first press release back in 1906, then the bread and butter of what public relations used to be best known for is more than 100 years old now.
In that time, we’ve seen the original idea behind the news release (or press release, depending on preferences) morph into many shapes and ideas. From the standard print release, to the search engine optimized release, to today’s social media news release, it’s evolved as needs have grown.
But apart from adding some nice flashy videos and blog links, or being able to rank a little higher in Google, how far has the news release really come? And is there still room in today’s instant feed market for something like the news release? Continue reading