Tag Archives: kickstarter above the game

Brand Crisis Comms: This Is How You Do It Right

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brand crisis communicationsCrowdfunding giant Kickstarter hit a rough patch lately with some project misses (and some all-out fails), but one thing they’ve done right? Crisis communications, a notoriously complicated area for brands and businesses—and one that can, in many instances, determine overall brand image and sometimes even the ultimate success of a company. Continue reading