If you know me at all (follow me on Twitter, read my Tumblr blog, etc.), you know that I am unhealthily obsessed with Lady Gaga.  And if you live on the Planet Earth, then you know who the fabulous Gaga is.  Lately, as I’ve been talking to people about her, I’ve heard the same thing over and over- “I really don’t want to like her, but I just can’t help it!”.  This really struck me as interesting because I don’t think I’ve ever heard that about any other artist, past or present.  I decided that I wanted to explore her marketing, personal branding, and public image strategy to see why everyone is falling for Gaga.  And I promised #prbc that this post would be based on real examples, and not just an expression of my sheer infatuation (ok, ok, ok).  Oh why do we all love Lady Gaga so much? Continue reading →