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Nota Bene: Please note the date on which this post was originally posted and enjoy it with appropriate grains of salt.
April Fool’s, the longstanding day of traditional tomfoolery and silliness, is getting a swift kick in its pants from PR pros. Industry insiders and public relations associations confirm that this April 1st is no laughing matter.
“There are only 365 days in a year, and to devote one entire day to fake news, gags, and joke press releases is unacceptable,” said Bob Trout, CEO of Gold & Trout, a PR firm based in New York City. “That’s just one less day we can expect coverage for our clients.” Continue reading