One of the most frequent questions I am asked as a public relations practitioner and as someone who talks frequently with entrepreneurs and small business owners is: “Why should a start-up like mine use PR?” Or: “What value would PR give a small business like mine?”

Those are certainly fair questions. After all, like any good professional service, PR offers many beneficial services, resources, expertise, counsel and value, and yes, that does cost a pretty penny. (Hopefully, a penny most businesses find valuable.)

Before answering that question, though, I like to ask the CEO: “Well, what is your business’ story? What’s unique about you and your company/service/product?” Continue reading →