Tag Archives: ning

3 PR lessons from the recent Ning announcement

Loudcloud Chairman Marc Andreessen Keynote at Oracle Open WorldIn case you missed it, Ning recently announced it will be phasing out its free service to users–one of the core tenets of the platform since it launched years ago. There have a been a few interesting posts about the decision, including a great rant by Shel Holtz.

But, let’s set the actual decision aside for a moment. I’d like to take a closer look at how Ning communicated this key decision. In many ways, they could have improved their approach. But, instead of being critical, I thought we’d look at three PR lessons we can all learn from this experience: Continue reading